The country is Germany. For your final project, you will assume the role of an e


The country is Germany.
For your final project, you will assume the role of an executive at a car manufacturing company developing an international
management strategy for a new manufacturing and distribution facility abroad. Now that you have selected a location for the new facility, it is
time to conduct further research into the many factors involved in developing an international management strategy.
Specifically, your report should address the following critical elements:
I. Marketing Strategy Factors: Your organization’s new facility is a manufacturing and distribution facility. Your work in this section will
assist in distributing vehicles to the local population. In this section, you will research factors that will inform your marketing strategies in
the foreign country you selected.
A. Consumer Behavior: Describe how elements of social structure impact consumer behavior in the selected country, and explain
how this informs your organization’s marketing strategy.
B. Communication Style: Explain how verbal and nonverbal factors should be incorporated into the delivery a marketing message
in the selected country.
II. Human Resources and Organizational Strategy Factors: In this section, you will research factors that will affect the human resource and
organizational strategies used in the country you selected.
A. Legal Consideration: Outline legal factors that impact international employment and are unique to the selected country, and
explain how these factors could impact your organization’s operation within the country.
B. Ethical Consideration: Describe important ethical considerations that apply to labor conditions in your selected country.
C. Employee Management: Describe employee motivation and satisfaction in the selected country and explain how they will affect
the human resources strategy for the expansion project.
III. Corporate Social Responsibility Strategy Factors: In this section, you will research factors that will affect the corporate social
responsibility strategies used in the country you selected.
A. Research and Development: Describe potential ethical challenges within the area of research and development for the
organization’s expansion project, and explain how they might impact individuals and society in your selected country.
B. Sustainability: Determine environmental issues within your selected country that may impact your organization’s expansion
project.


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