Case Analysis #2 : RUBRIC Case Analysis #2 Criteria Ratings Pts This criterion


Case Analysis #2 : RUBRIC
Case
Analysis #2
Criteria
Ratings
Pts
This
criterion is linked to a Learning OutcomeAbility to conduct a SWOT analysis
20 pts
A rating
Quadrants are properly identified with underlying
factors correctly supporting that identification.
17 pts
B rating
Quadrants are mostly properly identified with underlying
factors mostly correctly supporting that identification.
15 pts
C rating
Quadrants are somewhat properly identified with
underlying factors only sometimes correctly supporting that identification.
12 pts
D rating
Quadrants are seldom properly identified with underlying
factors mostly not correctly supporting that identification.
10 pts
E rating
Quadrants of SWOT are not identified.
20 pts
This
criterion is linked to a Learning OutcomeUse SWOT analysis to develop
strategic actions
20 pts
A rating
Strategic actions are fully identified and supported
(e.g., ties to underlying factors, specificity and actionability)
17 pts
B rating
Strategic actions are generally identified and supported
(e.g., ties to underlying factors, specificity and actionability)
15 pts
C rating
Strategic actions are somewhat identified and supported
(e.g., ties to underlying factors, specificity and actionability)
12 pts
D rating
Strategic actions are incompletely identified and poorly
supported (e.g., ties to underlying factors, specificity and actionability)
10 pts
E rating
Strategic actions are not identified from the SWOT
analysis.
20 pts
This
criterion is linked to a Learning OutcomeAbility to identify firm resources
and capabilities.
20 pts
A rating
Able to correctly and thoroughly distinguish between
different firm resources and identify firm capabilities.
17 pts
B rating
Able to mostly distinguish between different firm
resources and identify firm capabilities.
15 pts
C rating
Able to only sometimes distinguish between different
firm resources and identify firm capabilities.
12 pts
D rating
Unable to distinguish between different firm resources
or unable to identify firm capabilities.
10 pts
E rating
Unable to distinguish between different firm resources
and unable to identify firm capabilities.
20 pts
This
criterion is linked to a Learning OutcomeAbility to test for core competency
(e.g., VRIO) and assess competitive advantage.
20 pts
A rating
Test for core competency is complete and accurate and a
full assessment of competitive advantage is offered.
17 pts
B rating
Test for core competency is mostly complete and accurate
and assessment of competitive advantage is offered.
15 pts
C rating
Test for core competency is somewhat complete and
accurate and some assessment of competitive advantage if offered.
12 pts
D rating
Test for core competency is incomplete and mostly
inaccurate and no assessment of competitive advantage is offered.
10 pts
E rating
Test for core competency is lacking
20 pts
This
criterion is linked to a Learning OutcomeAbility to communicate professionally
and persuasively in written format
20 pts
A rating
Clarity, conciseness, and word choice contribute
positively to creating a very persuasive document. No grammatical errors
Business terms are correctly used.
17 pts
B rating
No grammatical errors and proper use of business terms.
Document has a few opportunities to improve either clarity, conciseness, or
level of persuasion.
15 pts
C rating
Document contains few grammatical errors, and business
terminology is mostly correct. Document is somewhat concise and somewhat
persuasive.
12 pts
D rating
Document contains numerous grammatical errors or
improper usage of business terms. Poor attempt is made to be concise or
persuasive.
10 pts
E rating
Document contains grammatical errors or shows show
substantial redundancies or is extremely verbose. Vocabulary shows repeated
inaccurate usage of business terminology. No attempt at persuasion is made
in the document
20 pts
INSTRUCTIONS:
Individual Case Analyses (4~100 points each. Total: 400
points)
This course was designed around the learning outcomes
displayed at the beginning of the syllabus. Each of the four cases were
carefully selected as vehicles for write-ups where you can demonstrate skills
underlying those learning outcomes. Case write-ups are therefore each graded
based on a specific rubric in Canvas that aligns with those outcomes. Feedback
on case-write ups will be provided through Canvas.
For each assigned case analysis, you are required to
prepare and turn in 2 double-spaced pages before the due date, which is Sunday
at 11.59PM the week the case is due per your course schedule. The only
exception is the last case, which is due at 11.59PM on Wednesday, July 7th.
No late case analyses will be accepted beyond 10 minutes (see Class Policy 2).
Here are a few additional points key points to note:
Submit
your case analysis (2 double-spaced pages, 12-point Times New Roman font,
1” margins throughout, WORD ONLY, not pdf, HTML etc.) to Turnitin on
Canvas
Case
analyses are individual assignments and you are not to collaborate with
other students when preparing them. You should also not consult case
analyses completed by other students in previous semesters or any outside
sources such as Coursehero, Studymoose or similar sites. It will
constitute academic dishonesty if your case analysis submission includes
content, either in whole or in part, from a previous case submission or if
your content closely matches the case submission of another student. The
minimum penalty for academic dishonesty on any case analysis is the score
of zero points
Please
note to only refer to the case when completing a case analysis and
write-up. DO NOT use any other external references for ANY case
analysis unless specifically asked for in my question.
Quote
extractions should be at an absolute minimum in any case analysis;
however, if absolutely necessary for your case analysis, any direct
quotations from the case should be properly referenced by using quotation
marks and citing the case reference, including the case page number(s)
from which you have made the extraction.


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