– This assignment will help you practice the following skills that are essential


– This assignment will help you practice the following skills that are essential to your success in public relations:
Identifying examples of PR in action
Applying concepts and theories from the textbook to evaluate the effectiveness of PR tactics
Examining what went well and what could have been done better
Recommending different theories or approaches that would have yielded better results for an organization and its publics
Identifying best practices that can be applied when encountering similar situations in the real world
Citing information properly
TASK
– Note this link will give you background on the situation; you will likely need to conduct additional research:
https://www.businessinsider.com/boeing-737-max-crisis-response-confusing-hard-to-trust-experts-2019-5
-Boeing’s response to the 737 Max crisis confused and frightened people, making it hard to believe its apologies, experts say
Write a 2-3-page analysis that includes the following sections:
Background: Explain what happened. Which organizations and publics were involved in the incident? When and where did this happen? Why is PR needed in this instance? What PR concepts or theories can be used to explain what happened?
Response: Explain what the organization did to respond to the incident, and how the public reacted to the organization’s response.
Critical Analysis: Discuss the effectiveness of the PR tactics that were used. What did the organization do well? What could they have done better and/or differently, and why?
ATTACHED is an example paper and the grading process.


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