George Ritzer coined the phrase the McDonaldization of Society in 1993 to descri


George Ritzer coined the phrase the McDonaldization of Society in 1993 to describe the replacement of traditional or illogical rules with the use of rationalization within an organization (specifically McDonalds), as described on page 148 in your text. Use this link http://en.wikipedia.org/wiki/McDonaldization to read about the four primary components of McDonaldization–efficiency, calculability, predictability, and control. Apply the four components to an organization or process where you have experienced this shift to convenience for the consumer. Make sure you include a detailed explanation of how these four components relate to your experience. Do not use fast food restaurants (or any food establishment). Theorize on what you foresee as the next aspect of daily life to become “McDonaldized”. Paper should be 2-3 pages, double-spaced.


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