Appendix A2: Targeted Promotion Assignment In this assignment, you will choose a


Appendix A2: Targeted Promotion Assignment In this
assignment, you will choose a target audience and develop a promotion to entice
that demographic to purchase products/services. You will identify marketing
strategies, communication and sales techniques, and the use of promotional
materials. The focus of this will be social media. The plan should include the
following elements:
• A 2-3-page outline:
·
Define your target audience and why you chose
this demographic.
·
Goals of the promotion.
·
Products or services that will be used to entice
this target audience.
·
Content and promotional materials used for the
promotion.
·
Communication and sales techniques used were
specific to this target audience.
·
How different marketing strategies for social
media platforms are utilized to make the promotion unique.
• Marketing strategies using social media:
·
From the outline, design the “promotion” as a
Word Document as if it would be shared on a social media platform. ( This is like an advertising banner) – PLEASE USE THE NAME OF THE STORE AS ELITE OPTICAL
·
You will submit your outline in the Targeted Promotion
submission link and your “promotion” design to the Targeted Promotion Forum.
This will be graded in the way described below:
·
The research on the target audience was thorough
and matched the goals and demographics of the promotion. /10
·
Products or services were clearly defined for
the promotion. /10
·
Content and promotional materials were
appropriate, interesting and imaginative. /15
·
Communication and sales techniques used were
specific to the target audience chosen. /5
·
Different marketing strategies for social media
are utilized to make the promotion unique. /15
·
The “promotion” was developed as if it were to
be shared on social media and was neatly designed and imaginative. /20
Format,
spelling, grammar, punctuation, and citation were correct. /5
·
TOTAL /80


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