1. Give an example of a healthcare product (service) that is currently in the de


1. Give an example of a healthcare product (service) that is currently in the decline part of the product life cycle. Is there anything that could be done to return the product to the beginning of the cycle? What? How?
2. Discuss the differences between earned, owned, and paid media. Give an example of each and explain which one you believe is the most effective. Why? To keep the discussion interesting, try to choose an example not already given by a classmate.


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